So then the question becomes:f AH did these things and saw a transient decrease in current arena pop and a large increase in the new McArenas, would the revenue recovered later - if/when people transitioned to "paying" status - be worthwhile/ net postive. IE, can we "buy" share up front and make it pay back end or is this approach just a big loser.
It would be interesting and informative if we could see Gaijin's results using the same approach. It wouldn't necessarily be predictive, though, because perhaps AH offers more and would be more attractive once people were in the door (or maybe even the opposite, dpending on what the clientele really want and are willing to pay for).