That link from Fugitive isn't that bad of a deal TBH. Pretty decent components overall IMO.
As mentioned, you can build your own, or have a custom shop build it for you for a small fee - my shop I've used for 17 years now will assemble/install/update current drivers for 50$ Canadian, which makes it worth my time/money, as I can easily do it myself, however if any components don't work out of the box they instantly replace them, as well as test everything prior to sending it out the door. Like a previous poster has said, you can pick and choose the exact/best components you wish this way, and usually end up with a better more purpose built gaming machine for your money in many cases.
Look up Kool's thread here, a lot of great info and a superb system built for around 11-1300 in that thread. It's similar to the box Fugitive recommended but with a 970 vid card and a few other changes.
CPU: Intel Core i5-4690K 3.5GHz Quad-Core Processor
CPU Cooler: Cooler Master Hyper 212 EVO 82.9 CFM Sleeve Bearing CPU Cooler
Motherboard: Gigabyte GA-Z97X-UD3H ATX LGA1150 Motherboard
Memory: Corsair Vengeance 8GB (2 x 4GB) DDR3-1866 Memory
Storage: Samsung 840 EVO 250GB 2.5" Solid State Drive (Not yet purchased)
Video Card: 970 video card - not sure which he bought.
Case: Corsair C70 Military Green (Green) ATX Mid Tower Case
Power Supply: Corsair 760W 80+ Platinum Certified Fully-Modular ATX Power Supply
Also, Karaya put up a recent build for around 1300$ that is pretty much one of the better gaming budget machine builds you can do right now IMO. It comes with a decent sized SSD drive, and nearly all quality Corsair parts, except the CPU cooler, which is a still excellent Cooler Master 212, one of the most popular in the price range. If you can stretch a couple hundred from your budget, this here system will last you much longer than any other option in the price range out there, as well as give you SSD performance and great game performance - you'll be able to run anything at max or close to it IMO. This build stands head and shoulders above the first couple links in the OP IMO.
Configuration #: 1GF6HT
Configuration URL: http://www.cyberpowerpc.com/saved/1GF6HT
Product Name: CyberPower Z97 i5 Configurator (NO MONITOR)
Price: $1,391.00
_____________________________ _____________________________ ____________
*BASE_PRICE:[+715]
CAS:Corsair Carbide 300R w/ USB 3.0 [+30]
CD:24X Double Layer Dual Format DVD+-R/+-RW + CD-R/RW Drive (BLACK COLOR)
CPU:Intel® Core™ i5-4690K 3.5 GHz 6MB Intel Smart Cache LGA1150 (All Venom OC Certified) [+20]
CS_FAN:Maximum Corsair AIR Series AF120 Performance Edition 120MM High Airflow Case Fan [+39] (Maximum Corsair AIR Series AF120 Performance Edition 120MM High Airflow Case Fan)
FAN:* Cooler Master Hyper 212 EVO CPU Cooler w/ PWM fan - Efficient Cooling Performance [-3]
HDD:256GB ADATA SP610 SSD + 1TB SATA III Hard Drive Combo [+97] (Single Drive)
KEYBOARD:AZZA Multimedia USB Gaming Keyboard
MEMORY:8GB (4GBx2) DDR3/2133MHz Dual Channel Memory (Corsair Vengeance [+43])
MOTHERBOARD:* GIGABYTE Z97X-UD3H-Black Edition ATX w/ Intel GbLAN, 3 PCIe x16, 3 PCIe x1, 1 PCI, 1 x M.2, 1 x SATA Express, or 6x SATA 6Gb/s (Extreme OC Certified) [+75]
MOUSE:AZZA Optical 1600dpi Gaming Mouse with Weight Adjustable Cartridge
OS:None - FORMAT HARD DRIVE ONLY
POWERSUPPLY:750 Watts - Corsair RM750 80 PLUS GOLD Certified Fully Modular Ultra Quiet Power Supply [+96]
SERVICE:STANDARD WARRANTY: 3-YEAR [3 Year Labor, 1 Year Parts] LIMITED WARRANTY PLUS LIFE-TIME TECHNICAL SUPPORT
VIDEO:NVIDIA GeForce GTX 970 4GB GDDR5 PCIe 3.0 x16 Video Card (Maxwell) [+279] (Single Card)