if one were to want to get the most out of his money to advertise, you would want to advertise a new product more so than an old product. Its simple business and using ones advertising budget to for greatest impact.
Good points.
Its important to stay objective. Move with the tides of communication. SEO (Search Engine Optimization) and related media marketing have some hard fast rules. Rule number 1: out of sight = out of mind. You need to have an
on-going media campaign at the SEO level. Luckily SEO and related media marketing efforts do not cost that much. It costs more not to do them.
Simply using Google Adwords for instance. You both learn about your demographic and Google helps you improve on people finding your product. It is crazy inexpensive and can specify how much you want to utilize it (how much you can afford). You can save your big bugs for major releases.
You dont have to have a dwindling user base is my point.
Sometimes folks can get polarized in understanding things rather than seeing what is there. Who doesn't from time-to-time!
If people are not finding this game. If the numbers are not going up - then
objectively:
1. Your not optimizing SEO.
OR
2. The demographic for your product does not exist.
meh what do I know. We just want this game to succeed. Passionate about it.