The advertising should match the correct demographic. No sense attracting more people who will leave right away since their word of mouth will not be positive. If you can't handle a static web page good luck with the 5 minute flight to the fight. Of course everything could be better, the question is what do you spend your time and treasure on right now.
theres a lot wrong in that statement above. fugi is correct on the drag net, so you get a lot that leave, oh well. what about the ones that stay? you speak of this as this company is selling home health care for the critically ill and advertising for 16yr old skateboarders? that's a very negative way to look at the window dressing for a business of any kind.
when I first joined this game it was a advertisement on tv at about 10pm at night that I saw a few times. when I joined the game I couldn't tell you the difference from a me410 and f4u corsair. a tank was a ground vehicle that had a bunch of rolley wheels and tracks that made loud bang noises. I believe that I may have been one you would have skipped over with you thoughts on the web page. unfortunately being in a rural area in 09 my internet was not good enough to play at the time.
after purchasing a job that requires 24hr attention and getting to a point I could afford help I thought let me give that game a shot again since I am stuck at the desk for long periods of time. lo and behold I had ball in it (again with your ideas above I would have missed) and stayed for three years.
web sites are relatively easily kept up, as I had one when I first went into business. we have since turned it off and quit advertising all together as our business model has changed but I got thousands of hits each month, not saying I got every customer that looked at it but the return was worth it at the price. and I am no computer guru (check the help section and google my game name lol). we catered form everything and every point in our industry and I got some very good paying jobs that were brought to me simply by some one clicking on a link.
I have canceled my sub in the game as the game play and players have gotten very mundane (hence nothing new). the whole game at this point seems static with the typical game play and players. so with no new breath of air you have the "current players" leaving also. the squad I was in had about 12 regular players on in the evening when I joined and about 17 when fso and sundays came around. now we are lucky to have 4 in fso and a couple a night on.
seems the current trends are not working and as capt tripps said the head in the sand nothing wrong here idea is only hurting the game further.