With all respects HT, if your ideas worked we wouldn't be here complaining.
Well, to be fair, the vast majority of his ideas do work, and have for 20 years, or we wouldn't have a game to complain about. No one can get 100% right 100% of the time.
But, just because something has been suggested 100 times doesn't make it wrong. And just because Hitech likes an idea doesn't make it right, and just because he doesn't like an idea doesn't make it wrong.
But it is his rice bowl at risk, so in the end it's his call.
[Edit] In my opinion, Hitech is willing to listen a surprising amount. More than some of his customers. Try telling EA what you want. Somethings you can convince him on, some things you don't. Yet.