20,000 people are given a ticket to ride a train through the USA. The journey is two weeks long.
19,999 of the people got off at the first station.
Would extending the journey help?
Would starting the 2 weeks of the journey at the 3rd stop help?
No, for some reason people are interested enough to get on the train but then something makes them want to get off at the first stop.
I understand your point Fess.
However, it is also possible that they only stayed 30 min because they jumped into the Melee too soon, because they felt they had to because they were already burning their two-week trial, they immediately feel overwhelmed, realize they'll never figure it all out before the trial expires, so fek it. Close, uninstall.
So my point is maybe we shouldn't set up the reward system to encourage them jumping into Melee before they are ready. And maybe you can get them to train and practice a little bit first if they feel they are not getting robbed of their trial period by doing so.