Post the actual numbers.
I am a redneck Geek and know a lot of folks who are the same. Very few use either.
I find it funny that they are even called "social" media.
Im not going to waste time posting numbers for you, as I said "I know your not going to believe me...".
To you and others like you that are NOT part of social media it doesnt seem like much, or anything usefull, but those of us who do use it we can see how big a thing it really is. EVERYTHING is tied to social media one way or another. Look at adds, web sites, signs at store and such and you will see signs with the FB, Twitter and such logo pointing their "presents" on those social media outlets.
For Aces High, or any page really to become "relevant" it MUST become active, VERY active. The AH pages should have posts every few minutes for 12-16 hours a day. Other people will post to interact much like these message boards, good and bad, which will generate more posts. As the post counts climb the search probes that FB Twitter, even Google use to hunt for info across the web will pick up the activity on the AH pages and start "suggesting" that info in their searches.
HTC had someone to do social media for AH. She didnt last long, never heard why she left. It certainly need someone to push this full time to make it help.