My memory, when they did the upgrade to AH3, which required a more advanced computer, we seemed to lose alot. I'm sure that had an impact, which may have run into an unintended struggle.
Younger players demand better graphics, etc. which requires a better computer. That meant AH needed to upgrade. Problem, younger players aren't as fascinated by WW2 and want cheaper thrill rides, not a slightly more complicated flight simulator.
Older players were fine with lower graphic quality of AH2, and love WW2 and pretending we can fly a real plane due to more advanced flight simulator.
Well, younger players are the potential growth and/or sustainable future of AH. Older players are the core, but we are slowly thinning out.
Tough challenge! What to do?