That's a bit disingenuous. To entertain this for a minute, you act as if both 'sides' do not have their own 'buzzwords'.
Sure, I was trying to come up with more of them but wasnt fully awake yet. That said, I dont particularly like these phrases because it attempts to take very complex things and pushes them into a buzz phrase to convince people making a change is going to ring the phrase. Like for example every single business operates differently, has different spending habits, budgets, revenue, debt, ect ect. And to attempt to paint every business with a broad brush is a fallacy. So they just pretend that everyone who owns a business is "rich" and act like thats a bad thing, and if we reduce their tax burden on the business than all of the sudden they are going to get even more rich and by golly we cant have that, so we better make sure that we paint all business the same to convince uneducated people that reducing taxes is just going to flow right into their pockets rather than be allocated to other areas on the income statement. Thats why they dont teach simple Accounting and budgeting in high school.