You are correct bloom. There has been a bunch of talk about the 9700 product. I can get past that, but what I find more interesting is the lack of response from NVidia.
In the fact of thier stock dropping from $70/share to $11/share, one would think they would say something positive about the NV30 versus the 9700.
I find this perplexing. The only thing they have been saying centers around some screen shots that were not rendered by the NV30, but claiming this is what the NV30 will be able to do in real time. The video community, at large, already knows the shots are not being done by a NV30.
Then the hype about the 1024 shader instruction cache, which turns out to be only 256 instructions, which is proprietary to NVidia as DX9 calls for something less.
No news from NVidia whether or not the NV30 will have a 256bit data path. They have said they think a 256bit path is a waste, which leads one to believe the NV30 will only be a 128bit path.
I have been watching both camps and one of two things come to mind on what is happening.
1) NVidia is very confident about the NV30 and is keeping its cards to its vest until they are ready to show it. This would say they know they are going to beat the R300. They should beat it, but the margin they can beat it by is the question.
2) ATI just completely sucker punched NVidia and NVidia is concerned they are not going to outperform the R300 or will only be on par with the R300's performance.
Number one has some good grounds. NVidia is the market leader in terms of percentage of medium to high end cards in systems. ATI is still playing catch-up here, and if the 9700 does not do well, they will have gained nothing on NVidia, except for a lot of nice marketing. This does not neccessarily translate to more dollars for ATI.
Overall, NVidia may be banking on the fact that they are the leader and have a strong following. Whether or not they are the fastest on the block may not hurt them in the short term and ATI being the fastest kid on the block may not help them.
All speculation until the NV30 is real and the 9700 is shipping, but still, the reactions in the marketplace are interesting to note.