talking and doing are not the same, southwest and jet blue (they have the same biz plan) prove they can fly and make profit, other airlines will have to change or be replaced.
i'm not in favor of mergers, you take two airlines that are losing money and merge them , you now have a bigger airline that is losing money.
anyone remember republic airlines , a regional that was well run and profitable , it was bought by a money losing big airline.
after the buy out, republic was gone and the biggy still was losing money.