Yea I just read 9 pages of forums....he won, then several hours later, the dealer goes "Whups, we sold it for more money"
In no certain terms, they screwed the pooch. Several thousand car enthusiasts are emailing, calling, etc the dealer, generally making their life miserable (or trying).
$29k buys a lot of advertising, they'd be best to cough up the car to the buyer, own up to the situation, and make nice with the public again.