From
CBS News (CBS/AP) President Bush's use of images from the Sept. 11 terror attacks in campaign commercials has drawn criticism from the families of some victims, who say the ads are in poor taste.
“It's a slap in the face of the murders of 3,000 people,” Monica Gabrielle, whose husband died in the twin towers, told the New York Daily News for its Thursday editions. “It is unconscionable.”
“It's as sick as people who stole things out of the place,” said firefighter Tommy Fee. “The image of firefighters at ground zero should not be used for this stuff, for politics.”
“I would be less offended if he showed a picture of himself in front of the Statue of Liberty,” said Tom Roger, whose daughter perished on the plane that crashed into the north tower of the World Trade Center. “But to show the horror of 9/11 in the background, that's just some advertising agency's attempt to grab people by the throat.”

“With all due respect, I just completely disagree,"Karen Hughes, a Bush campaign adviser.
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Subtle and compassionate. Sounds like Bush to me.