There are no computer graphics or digital tricks in the film.
Everything you see really happened in real time exactly as you see it.
The film took 606 takes. On the first 605 takes, something, usually
very minor, didn't work. They would then have to set the whole thing
up again. The film cost six million dollars and took three months to
complete, including a full engineering sequence.
In addition, it's two minutes long so every time Honda airs the film
on British television, they're shelling out enough dough to keep any
one of us in clover for a lifetime. However, it is fast becoming the
most downloaded advertisement in Internet history. Honda executives
figure the ad will soon pay for itself simply in "free" viewings Honda
isn't paying a dime to have you watch this commercial!.
When the ad was pitched to senior executives, they signed off on it
immediately without any hesitation-including the costs. There are six
and only six handmade Accords in the world.
To the horror of Honda engineers, the filmmakers disassembled two of
them to make the film. Everything you see in the film (aside from the
walls, floor, ramp, and complete Honda Accord) are parts from those
two cars.
When the ad was shown to Honda executives, they liked it and commented
on how amazing computer graphics have gotten. They fell off their
chairs when they found out it was for real.
http://www.daboyz.org/honda/Something different to talk about
