I saw it a few months ago.  enough to make your flesh crawl.  I wouldn't say it's normal child rearing but it isn't uncommon and you don't have to go to california to find it.
all you gotta do is find a parent whos main goal is to 'be there kids best friend', or 'make sure my kid has all those things I wanted but my parents denied me' , or a divorced parent who is more concerned that the kid likes them best than if the kid grows up to be a decent person.   none of these types of parents are in short supply these days, ?I hope they aren't the rule, but they sure aren't rare.