I've just been sitting with a friend trying to introduce them to Aces High. They left with much head shaking and dubiousness. They won't be playing the game.
Now, this guy has been flying Combat Flight Sim 1 and 2, but feels something is missing. He likes the look of the gameplay challenge of Aces High.
The game, and to a large degree its community, has very little tolerance for "n00bies". Not all "n00bies" are "fragfesters". The trouble is, like you and I, they want to experience combat. And the game spanks down hard on people who do their studies first. Many of you seem to have forgotten your years of WarBirds experience, and think this game is second nature. It isn't.
This is best evidenced by how little of the game so many people manage to learn. They learn enough to get to the fragfest and then stick with that. Not because they are avid fragfesters. But because beyond a certain point, the game starts obscuring elements of gameplay - they are undocumented and you won't find out about them unless you ask about them.
I made this same challenge back in WarBirds...
I challenge you to introduce a friend who likes flying games to Aces High, on your machine - someone you respect, without you telling them what to do -- no "oh, just click that"s or "it does that some times". Make a note of what they spot.
Perhaps your dad, uncle Robert, or Stewart from next door.
Try it. You'll be impressed by how user hostile the engine has become.
The gameplay is fine, but the distance from download to dogfighter is getting too great. It's time to get a technical writer on the documentation, to consider implementing some in-game documentation - be they pop-ups or advisories. Stuff to explain basic stuff, not neccessarily the basics of flight. Perhaps provide a decent 101.
I don't mean to dismiss the quality work being put into the game itself, but its gradually becoming more and more an AH-pilots-only game.
Unless HTC think that the days of new subscribers is nearly over, or that players who give up on the game from poor documentation wouldn't actually enjoy the game itself, then I think investing some effort in documenting their work so far in a user-friendly way, and review modifications to the user-interface to support that effort will be extremely worthwhile with a view to the longterm.