Some of the bad press might be a ploy. Blued Cross has recently put a stop to the huge increase in price of health care. A lot of HMO's and hospitals have went on the offensive, and one hospital in my area has stopped accepting Blue Cross. Its time insurance companies stop the idiotic price increases in health care. As was mentioned in the debates, consumers of health care are usually third parties - there is no quantity and demand dynamic. You have no say so how much your insurance pays for medical services - you are out of the loop. Its an unregulated monopoly with price fixing.
Its going to get ugly, but it has to. Hospitals are bussinesses and have been taking full advantage of their monopoly over the past 20 years. They're not going to give it up easily, and are going to plant some very scary stories. The health care industry is one of the largest and fastest growing in the US. It shouldn't be a monopoly, and right now, it is.