90% of "computer companies" in Msk don't like AMD CPUs because their assembly people always chip AMD CPUs installing heat-sinks. Obvious problems in hands.sys driver.
Problem: some socket 478 MBs have heatsink brackets that break when you try to install Intel box CPU coolers. Believe me or not - I had to buy 2 or 3 burnt MBs only to take the brackets - this cheap piece of plastic is impossible to buy

I only wonder what an average "advanced user" will do in such circumstances... Reminds me of my Grandmother, when she ran out of vacuum-cleaner dust-bags she used a plastic bag instead...