Originally posted by Halo
Advertising can be one of those things where you're darned if you do and darned if you don't. Top quality commercials can cost a fortune and take a long time, if ever, to pay for themselves with increased business.
Nobody wants to release a commercial than reflects adversely on themselves. I'm guessing this was a relatively inexpensive commercial that strikes a reasonable balance between quality and investment.
Yup. I thought I wanted to be in marketing as a lifer, even have the framed paper on the wall to prove it, but soon lost interest.
The prob today is with the multitude of media available for advertising, is finding your target audience within your budget, and still spending enough to be effective. ( actually, nothin 'today' about that problem, has always been so).
The target is still out there, It's just that with hundreds of tv chans.(open air, cable, sat.), radio (reg and sat), print and the ever growing virtual world, it's harder to find and isolate the target market.
One thing that has helped is the cost of production has been shaved WAY down. Modern software and creative media tools has allowed the the advertiser to produce a base set of ideas and then modify them, quite inexpensively, to seek that target , wherever they may hide. As well, the explosion of medias, has also dropped spot prices in specialty areas, which is where most ' gamers' would be found.
So you could have this same spot showing as a link on gaming webpages with a younger target, or chop it up a bit, change sound, slow it down and show it on a TV chan. during a WW2 historic spot, thereby targeting an older crowd, and so on....
Good work , and good luck HT
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