Budweiser Adds Herbs, Caffeine To Beer
ST. LOUIS -- Anheuser-Busch is adding a little jolt to its new beer brand. B-to-the-E is being rolled out nationwide, after being test marketed in 55 cities.
The "E" stands for extra, in this case caffeine and herbs, including ginseng.
SURVEY
Would you drink beer with herbs and caffeine added?
Yes
No
Excuse me, the very idea makes me feel ill
Results | Disclaimer
The world's largest brewer is going after the 20-something market with the fruity brewski.
But some beer-lovers might have a hard time downing the stuff. Anheuser-Busch even suggests that B-to-the-E be served over ice.
Copyright 2005 by The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
couldnt they just add the caffiene and skip the foo foo?