I wasn't comparing a home built to their machines. If you go out and purchase all your own parts and build yourself, sure it will be cheaper. But compared to other factory built machines, the Falcon NW are superior. Notice I said Quality as one of the characteristics in the Price/Quality/Performance. They will always lose out the sale to the price shopper. It's the combination that makes them my choice.
The system I use now is a home built and rocks. But that's because I've spent years learning all the ins and outs, made the mistakes, and lived with the frustrations of parts that should work together but won't. I think it took me about 10 days to get my last home built working just right.
Falcon NW machines are for those who want high quality, but don't have the time or skill to build it themselves.