As I mentioned on an earlier post, awarding the monies to individual plantiffs and lawyers is outright ridiculous and pointless. 3 billion sounds like a good sum, if and only if the vast majority of it goes to a charity. In this particular case, I'd have absolutely nothing wrong with seeing "Tobacco company loses suit, must pay Cancer Research $3 billion!"
No offense, but the public has known smoking was unhealthy for a VERY long time. Yup, the tobacco companies sell it, but the public is who buys and uses the product. IMO, the plantiff deserves very little in this case, perhaps medical expenses. The lawyers deserve some modest fee for being bloodsucking leeches, err, yeah, that's a correct metaphor.