What false advertising?
They said "smoking makes you cool". Guess what... In the world I live in, and in every country I've ever been in, smoking IS cool. Try banning cigs in Italy or Belgium, get your teeth kicked in by guys who... well... look cool.
I don't smoke because it's bad for your health. I get irritated when others smoke near me because it makes me choke and smell bad. But blame the tobacco companies for selling a product that was at one point something that EVERYONE wanted? What a load of crap.
If it's a natl. emergency, ban it. If it's causing a health care crisis, quadruple insurance rates for smokers or flat-out deny care for smoking-related illnesses. Heck, even go so far as to label smokers as suicidal since a long-term smoker is probably going to die from something caused or made worse by smoking. But as long as smoking is legal, developing, marketing, and selling smokes to an overeager customer base is a bunch of crap.
If they want to take anone to court, they should charge parents of underage smokers with child neglect and see how far that gets, because just as much blame lies with the parents of smokers as with the tobacco companies. What's that? Parents can't be held accountable for what their kids do? Then how can the tobacco companies be held liable for somehow forcing kids to smoke?
The whole idea is retarded. It's like suing Boeing or Airbus for 9-11, with a case being built around a charge of "they enticed terrorists to fly by their glamorous travel ads."