Ceausescu.
They may be lacking in the faith department, but I think the Romanians are doing okay for shoes.
I can think of several other places that could use a nice infusion of Nikes, but their spiritual bent is rather hardened, and they may not be as receptive to the "sneakers for jesus" bribe.
I guess it comes down to a simple supply/demand equation:
Who needs shoes, and who is willing to cough up those hard-earned jesus dollars?