Yeah, Apple.com it was. At the time, there wasn't any variation in price no matter where you went. It was $249.99 for the 4GB. Took it with me on a work trip down to Southern Oregon, and had it playing nonstop through a tape adapter for about 10 hours, all on battery power. I'm not sure how much longer it would have gone though, as it was sitting at the bottom of the battery indicator for the last hour or so...I think their claim of 14 hours of battery life is bunk considering I rarely touched it during the trip except to pause it or turn it off once or twice.