Enough is enough

[storch]

I had some french caribbean aquaintances over a while back.  I served them some stella which they were unfamiliar with.  they made funny comments about my sissified french beer. one half hour later my dog was missing and later turned up pregnant and my kitchen garbage was stolen.  I suspect they wanted the empties.  we aborted the puppies no french spawn allowed in the storch household.

[Saintaw]

Originally posted by Stringer
I saw Saw drinking this myself!!  

It's not pretty seeing Saw drink, trust me!!

Even not not pretty is seeing Saw drink, eat, and try to hit on women!!

Figuring on Belgium in the late spring (hopefully) Saw, you gonna be around, or still held hostage in LuLu land?

You saw ME drink Stella? Idoubtthatverymuchthankyousir!

You have to step out of that american mindset my friend... yes, I'm abroad, but it takes me roughly 2-3 hours to go back to Brussels, so... yes, I'll be there! (Luxembourg-the country- is probably the size of a ranch in TX... all borders are about 20 minutes drive away)

[Dowding]

Budweiser is a beer? I thought it was a blue skies life coaching consultancy.

I'm joking of course. Everyone knows it's carbonated buffalo piss.

[2bighorn]

At a world  brewing convention in the States, the CEOs of various brewing organizations  retired to the bar at the end of each day's conference.

Bruce, CEO of  Fosters, shouted to the Barman: "In 'Strylya, we make the best bloody beer  in the world, so pour me a bloody Fosters, mate."

Bob, CEO of  Budweiser, calls out next: "In the States, we brew the finest beers of the  world, and I make the king of them all, gimme a Bud."

Hans steps up  next: "In Germany ve invented das beer, ferdamt. Give me ein Becks, ya ist  der real King of beers, danke."
 
Paddy, CEO of  Guinness, steps forward: "Barman, would ya give me a diet coke with ice and  lemon? Tanks."
 
The others  stare at him in stunned silence, amazement written all over their faces.
 
Eventually  Bruce asks: "Are you not going to have a Guinness, Pat?"
 
Paddy replies  "Well, if you  pansies aren't drinkin', then neither am  I!

[midnight Target]

Anyone remember Olympia beer? It was a lightish beer for a while, but they tried to make it more "european" back in the early 80's. I took the tour in Tumwater in '81 and that was an excellent beer.

[midnight Target]

Found this.. interesting story:

http://www.kelleyad.com/mktcasehist.htm

Olympia Beer
 

A Good Campaign Accelerates the Death of a Brand
 

Olympia was a pale lager with a light taste, not unlike Coors.

In 1980, Olympia came to Chiat/Day, where I was working, to compete with several other agencies in creating a campign to help with their failing brand. Olympia Beer was brewed in the Western Washington town of Tumwater, and had been a local favorite, but was losing ground both to Budweiser and Miller and a local beer, Rainier, which had been running an inconsistent, irreverent, humorous TV campaign based on pop culture parodies. Meantime, Olympia's advertising was bland and ordinary and did nothing to overcome its image as 'my dad's beer'.

It appeared that there were no fundamental problems with the product, so the marketing communications challenge appeared to be simply to make Olympia 'okay for younger beer drinkers'.

We felt that humor would provide the best approach, but we didn't want to copy the Saturday Night Live humor of the Rainier advertising.

We were pondering a communications strategy when I suggested a brand personality based upon an entity--the Artesians. My feeling was that they could be an 'underground' group of free spirits that played pranks. But the Creative Department felt the Artesians should be more like leprechauns or elves, and that the humor should come from the lack of credibility of the people claiming to see them.

We were chosen by Olympia to produce our 'Artesian' campaign, and launched it a few months later.
 

  The campaign was a resounding success. The brewery began to get hundreds of letters a month. the Artesians entered the popular culture locally, and both awareness of the Olympia brand and trial rates for the beer soared.

But ultimately, the campaign failed.

Why?

At the same time the Olympia Brand Management was selecting a new ad agency, they had given the assignment of redesigning the packaging of Olympia to Bright and Associates, an outstanding L.A. design firm. Bright came up with new designs that, as the client requested, emphasized the lightness Olympia was known for.

When the advertising did its job, and got beer drinkers to try Olympia again, they anticipated drinking a light-tasting beer.
Unbeknownst to the product managers, the brewmasters had, at the same time, reformulated the beer to a richer, more 'European' taste. They did a great job. This newly-formulated beer was a clear winner in double-blind taste tests against all the major American beers.

 The result was disaster.

 Buyers of Olympia--especially those trying it out for the first time--expecting a light beer, tasted something else entirely. They judged the new Olympia as a "bad light beer" instead of the objective judgement: a "rich tasting beer".

 This mis-communication destroyed Olympia Beer's tenuous hold on market share, and resulted in the brewery being sold, and the loss of many jobs. (Though several micro breweries were launced by departed personnel.)

The moral of this case history is that you have to understand what your product is to the consumer. The product is more than you say it is. It both "is what it is" and it also 'is what it was'. And even good advertising cannot save a product that's mis-marketed.

[Flatbar]

Originally posted by midnight Target
Anyone remember Olympia beer? It was a lightish beer for a while, but they tried to make it more "european" back in the early 80's. I took the tour in Tumwater in '81 and that was an excellent beer.

I used to drink Oly back in the 60's...topped the can with a bit of salt to make it more drinkable. It's not bad if you want to drink all day in hot weather. My brother was the artist who drew the original Bud Man, the little bald guy. I never could stomach Budweiser...Bud Black wasn't too bad though.

[nirvana]

I thought all beer sucked...

[Pooh21]

Originally posted by nirvana
I thought all beer sucked...

Yer a kid, so yes it does suck, tastes liek horse piss and all that, american beer especially.

[Masherbrum]

Originally posted by lasersailor184
German beers just always taste right.  Then again, Irish beers just never seem like they taste right.


I don't know if genetics have a part in how beer tastes, but I don't have an ounce of irish in me.

Ah, Guinness is too much for you?  It means more for the men!

Karaya

[lasersailor184]

Too much?  No, I just think it's not that good.  And when I have options why should I keep sucking down crap beer?

[Pooh21]

guiness is bottled peat bog.

[Masherbrum]

Originally posted by lasersailor184
Too much?  No, I just think it's not that good.  And when I have options why should I keep sucking down crap beer?

When did Rolling Rock become "below average beer", much less decent beer?  

Karaya

[DREDIOCK]

hit wrong button

[DREDIOCK]

Makes perfect sense if you consider your



AVERAGE BUDWEISER DRINKERS