First of all lasersailor, it is not a sport,..it is a business. Me, I do not find much interesting in watching financial news, and I see the NFL as pretty much the same category.
Is it solvent? Does it make money? If yes, then it would appear to be doing well at what it is supposed to be doing. Making money for others. How could it make more, is the question you are asking, as that would be the prudent thing to improve upon for a business.