Please, beet1e. It is the mold costs, process and time to assemble that were wickedly improved. I'd really like to have a civil and intelligent discussion about this without the threat of it being locked. Please don't do this.
I don't think your prediction, Tex, is extreme. Both GM and Ford could be in severe capital stress in a few years. I have 3 main worries:
1. The availability and cost of investment funds needed to bring about the technology and tooling.
2. The lack of successful corporate turnaround history and culture, particularly who the jockey will be. There are only a handful of people in the entire world capable of pulling off a change of course of an organization so large, and with so much momentum.
3. I don't forsee the economy being better next year, or the year after, than it has been the last few years. If growth slows, they will have more difficulty stopping market share and profit loss. Toyota, Honda and Nissan have strong balance sheets and enormous available funds, in addition to more global reach and market share into other growth areas beyond just North America.
Here's a possiblity that won't be accepted easily: GM or Ford may no longer be wholly American companies in a few years.
I also agree that hybrid engines will just be a bridge, but whomever captures the lion's share of the market will be king of the jungle for the next shift.