Eagler,
Yea, the "OC" cards from any manufacturer are typically running up to 10% above nvidia specs. Do some online review searching and you'll see, or go to newegg and take a look at the various speeds each listed 7xxx card is running. The lowest speed card using the same name is probably the one using nvidia specs. The rest are supposedly guaranteed to run at the faster speeds they ship at, but some just don't quite cut it.
As far as I know, BFG was the first company to offer these factory overclocked cards and they charged a pretty hefty price premium, but now I think they all do it because the majority of chips, both GPU and memory, will run ok when pushed beyond manufacturer specs. But the failure rate in actual use will probably be higher among those OC cards unless the manufacturer is very careful to sort out only the best cards for their OC line. I would trust BFG to do this, but not evga. They're pushing into a high-end market with low-end quality control, and the results don't seem too good.