I know.. thats why I said "lost"

Have not sold, but bought more of the same but at a lower price. The average price I have now + trading fees should not be that hard to get up to.
Usually I have a stop-loss order in if it has climbed well, but I didnt this time
How I do it:
Buy 1000 shares at say 30.
Put in a "Sell" order to kick in at 36 after it has climed to 34.
Add a "stop-loss" order to the same stock that kicks inn if it falls to 32.
This system has worked great so far.