Here is the essential problem:
Armies fight in all terrains. Desert, Jungle, Forest, Scrub, in winter, summer, spring and fall. They fight in urban and rural areas. They fight other armies, terrorists, and other organisations large and small. They fight all out wars, counter-insurgency, anti drug raids, they conduct occupation and security duty, ect, ect, ect.
They deploy airborne and armor forces, light infantry, heliborne infantry, commandos, naval forces (marines), security troops...
....now find a rifle/caliber that will work the best in ALL those situations.
Good luck. It hasnt been done since gunpowder was invented, and it never will be. Finding a "middle ground" will never silence the critics over whatever you chose, 7.62 x 39, 5.56, .308, whatever.