I saw a commercial for an above-ground pool. It was 30 seconds long. You know why? Because that's the maximum amount of time you can depict yourself having fun in an above-ground pool. If it was 31 seconds, the actor would say, "What the **** am I supposed to do now? The water's only up to here. What should I do? Throw the ball back to Jimmy? Or put some goggles on and look at his feet? I can't even drown my kneecaps!"