Kia has come a long way in the past 3 or 4 years, largely because it's a Hyundai company.
Automotive magazines have changed their view of Kia. Currently, their new minivan is considered to be as good as Honda's. Likewise, the Sorrento SUV has long been thought of as a solid vehicle and a better all-around SUV than the Jeep Liberty.
Because they are a Hyundai company, they offer the same warranty as Hyundai. However, there are some downsides to this warranty.
1) It's not transferrable, meaning that it will effect re-sale value compared to those comapanies that do transfer warranties to new owners (such as Suzuki).
2) There's no provision for a loaner car should you have to leave it in the shop for more than a day.
Hyundai/Kia counts on the fact that most car owners do not keep their cars more than 4 or 5 years. So, when it is sold privately, the 10-year power train warranty is null and void... Thus, no future expense for Hyundai. Their 10-year warranty has been a profitable gamble thus far.
Other small companies (small in terms of US market share, not in world-wide share) offer similar warranties. Suzuki gives new buyers a 3/36 bumper-to-bumper and a 7-year/100,000 mile power train warranty. The big difference is that unlike the Korean manufacturers, Suzuki's warranty is fully transferrable. This means that it follows the car to any new owner. Suzuki also provides a free rental car should your Suzuki remain in the shop for more than one day. Suzuki is the largest selling car in Japan and most of asia, for that matter.
With the exception of Daimler-Chrysler, all domestic manufacturers offer no more than 3/36 on their cars and trucks (unless you wish to pay for an extended warranty).
Likewise for the other Japanese manufacturers... This may change as the Koreans are now building cars that are as reliable and capable as their Japanese competitors. I recently drove a new Hyundai Azera. Toyota, Honda and Nissan should be very, very concerned.... This sedan is as good as anything in its price range. 0-60 in the mid sixes, quiet as a church and a very confortable ride. Handling is very good, if a bit on the soft side. It offers a very high level of standard equipment that is available only as an option on the Japanese cars. The real atrraction is that it is priced about 5 thousand less than the Japanese competitors....
I just looked at the new Jeep Wrangler, totally redesigned for 2007. Vastly improved in most areas, it's still the best true off-roader for under 50 grand. However, fuel milage is still terrible, and for some reason known only to Jeep, they discontinued the 4 banger... Just when gas prices are at $3 a gallon. When will Jeep figure out that a 24 mpg Wrangler will sell, even if a bit down on road performance?
I'm waiting to see the 2007 Mini-Cooper S and the new Mazdaspeed 3, with 263 hp (0-60 in the mid five second range, 155 mph). Both will come in at around $25,000, well optioned. Then there's the BMW Z2 sports car expected in 2008... That may be worth waiting for as it's expected to be price and performance competitive with the MX-5 Miata....
Back to the thread... These days, you can't do very wrong buying a Kia. In two or three years, you might be thought foolish not to.
My regards,
Widewing