Squads are 32 people....
People want to fly with their squadmates....
Squadmates cant get into the same arena together...
how do you fix it?
and belive it or not, groups of people (squads in AH) or clans or whatever you want to call them, are also a factor in the "lifespan" of a subscriber... Once people become friends with other people online, and there's a relationship built, players find it harder to leave. Some players maintain a subscription, even though they may only be online less than 5-10 hours a month.