Well, for their aesthetic qualities, I never liked any high-end british cars. Ever(with the sole exception of the 60s era Jaguar Coupe). They have 3 or 4 basic shapes from which they rarely deviate--shapes that I never found interesting to begin with. (As a side not to that, I was once watching their cable show, and the host asked a car designer to quickly sketch out a new design for a Sports Coupe. The designer drew what looked like another 2 door jag/Aston clone, same shape, same proportions, at which point the host proclaimed it a snapshot of the future, or some such nonesense).
Technically speaking, I don't know if the brits are better or worse than the Germans, or, for that matter, the Americans, so can't comment. The Spitfire, while attractive, is not a clear winner in any category... The fact that they immediately narrowed the field to the Spitfire and the Aston was a bit laughable, though, as they disqualified every German and Italian car, as well as any offering by any other nation, without so much as a fart of a mention.
I'd like them to Race a Saleen S7tt against the Mclaren. Perhaps that would give them a bit of humility. But why bother?