I used to work at a marketing department for the head office of a college that also had flight and mechanical training, and so I was talking to somebody once, and she was rather casual about it (I guess she doesn't like aviation).
"Yeah, we've got this thing we're putting together for some airshow. Out in the country or something. Supposed to be big."
You can imagine my jaw justabout dropped off. I asked "Uh, you mean Oshkosh??"
And she said "Yeah, that's the one. We send somebody every year".
Damn lucky marketing SOBs, don't realize how lucky they are!