That just means you have to give the media more reason to keep them working on the actual news; Like making sure the whole world knows there might a link between a game and a killing. All you have to do is brib... I mean donate some money to politicians who wishes to remain in the congress and make sure they'll blame the games every time someone is killed. Other good method is to make sure the hysterical relatives of the killed victims gets to know what to blame aside the who.
The media will be always there for you. They'll happily eat the soup you offer them via the mouths of the politicians or the relatives. The news, who everyone reads and watches, are always to be neutral, right? They can and they will make headlines of whatever some important character says and they will interview the relatives.
Who cares about the facts? The facts doesn't come to you, but the news will, whether you wanted or not. The people watching news are always keen to share the pain of a killed persons relatives, they want to hear that someone on the top hears their pain and will speak for them. The violent computer games are easy to blame, because nobody in their right mind will prevent laws from being passed that restricts the games. It's for the good of the people and nobody making the decisions is going to lose anything - They've never played games.
Once you're an important or capable person, you don't have to own the media to control the news. The media will be keenly awaiting for your comments and make lenghty news of it. Some will even pay for an exclusive.
Don't you just love the good ol' propaganda?