When starting my two week trial I quickly found any "cool" names I could think of were taken. So I started out as SEARS. I own and operate a small independant Sears appliance/catalogue store in my town. During my two week trial was flying between bases and some guy on local channel says "hey guys theres a Sears out here", then a couple of days later I put a message out on country channel asking if anyone needed a gunner, some guy responded " ya, roebuck does." That was it, I decided I needed a name change.When I opened up an account after the two week trial I grabbed a dictionary and worked backwards from Z trying words I thought were interesting until one came up available. I have been VERTEX ever since. Liked the definition also.