Actually, as far fetched as this idea sounds it actually has some merit. The establishment of an AH tourney of some sort, with cash prizes could be a huge marketing coup, especially if it got proper media exposure/response.
I saw something on TV over the past few weeks where some other game was doing this, with teams spending hours training for it.
Again, with proper marketing and publicity, whatever the prize cost, I bet HT would have a pile of new subscribers. People wanting to get in on the action.