I read about this in one of our internal <verizon> newsletters today.
there is alot more to the story, I will dig it out of my email and post it here shortly, but basically they are "trying" out a new system as well that allows them to drill down further into what content you are viewing. Supposedly any personal info is scrubbed however the potential for abuse according to my sources is far to severe.
The execs at verizon have stated enfatically <sp> that we will not be doing such practices due to the outcry from consumer groups. Supposedly they <comedycast> wont look at your email, encrypted data ect. The artical states that just because they "say" they wont do it doesnt mean that they wont.