The "big deal" is gradualy diminishing over time but is still present in today's society. I think it has to do with the whole baby boom generation still being active in society after being raised during a particular moment in time when our country was scared Shatnerless by communism spreading quickly around the world. It didn't help that our government put in an effort to paint all communists as people who would rape our mothers and kill inocent children.
What I don't understand are the nuts who still think communism will rise soon and kill us all. Communism is dead, dyeing, or has morphed into something that isn't communism by it's own definition anymore. We have more to worry about today in this world with power-hungry tribes of desert nomads running around with surpluss soviet-era AKs and RPGs than we do with communists.
Considering Serenity was born
after the Cold War ended and the Wall came down in Berlin, I think his 'shock' at seeing a company using 'KBG' in an ad campaign is, rather a little bit like crying the sky is falling or calling wolf.
Having myself grow up during the Cold War and almost daily reminders about the scourge of the Red Menace and duck and cover drills in grade school, I frankly don't see any issues with a company using this sort of ad campaign. Sometimes Serenity gets his feathers in a ruffle over nothing, he's just a kid after all.
ack-ack