My wife asked if I wanted to try Budweiser ale (she tolerates my love of beer) and I said I would never buy it. I refuse to support their stranglehold on the hops harvest. Every year it's more expensive for smaller brewers to make their beer because the giant domestic beer companies have bought up the lion's share of the hops, making it artificially expensive. Needless to say, the giant domestic beer companies use less hops in their beer than the brewers they're screwing over. It was one thing when Budweiser only sold lagers, but moving into ale with this market/supply strategy is truly cynical.