Looks somwhat like the old Avalon Hill games I used to play back in the 70's.  Guadalcanal, Blitzkrieg, Von Richtoffen's War, Tactics II, etc.  Come to think of it, I think I still have them out in the shed in a box somewhere.. . . 
Do you think the teenagers of today would have the patience to give up their Nintendo's and Play Stations to play a game where your imagination has to fill in the graphics?