I fail to grasp how making the fights more meaningless will improve anything. In a game where any real incentive to do well is limited to the arguably flawed scoring system, or the approval of fellow players, I'm not convinced that removing any of that will help...
The scoring system could easily be improving things overall as it is, as could the Kills Landed message, at least to some extent. Who knows, maybe the incentive of having your name in lights or improving score is enough incentive to get someone to try a better method of fighting than HOing... In that case, having the current system in place would be better than removing any of it. Score is probably the incentive many new players need to attempt to improve at all. Remove the scoring system, remove the incentive...
The incentive of winning the approval/respect of fellow players is dependant on having respect for the other players. Why would I care what someone thought of me if I had no respect for that player? If someone I have no repsect for is ranting on chnl 200 because I HO him, where's my incentive to change? If anything, I may HO more just to be a thorn in his side... In that respect the constant stream of whines, slams, and general belittling on 200 and the BBS may actually be contributing to the "problem" more than the scoring system or any of the kill messages we receive. Respect for my fellow players could easily be founded more on their BBS and chnl 200 behavior than on his/her flying ability. I may only be exposed to player "X"s flying ability once or twice per year, but see his "mouth" on 200 over and over and over and over and over and over... The fact that he kills me once a year isn't going to shape my impression of him much- even less-so if my SA isn't superb, since I won't "see" his skillful flying, and may attribute it to luck, picking, or whatever...
What other incentive is there? What else could be added?