I didn't do a comparison versus the new fluorescent bulbs but:
Standard 1500 hour, 60 watt light bulb will use $173* worth of electricity over 3 years of continuous use, and will require 18 bulbs = $182 over three years.
$120 LED light bulb in your link will use $23* worth of electricity over 3 years of continuous use = $143 over three years. So, for every fixture in your home, you would save $40 over three years of continuous use.
So, ultimately, even though the LED bulb is much more expensive up front, it is much more cost effective than the standard incandescent bulb.
*based on a $.11/kWh average in 2008