I concur with CAP on the box, Snap-on makes great products but they are ridiculously over priced. I've been all about Craftsman since the day I started working in a shop 4 years ago, it's not the greatest but you can run to Sears anytime you need something replaced. Snap-on, Matco, etc you have to call out the truck, but they have some amazing service from what I've heard.
Up here we use Snap-on products almost exclusively, but then again we're not the ones footing the bill. Get what you like, they all work the same.