I find the advertisement to be far worse morally than showing boobies. At least you don't get false impression with the latter, nor the advertisement reported in the news as a real thing. What if someone really would go on Youtube or some other to find the father of her son? It'd be passed just as an another advertisement, thanks to these morally impaired advertisers. Who knows what comes next. The boy who cried wolf can be also applied to this issue.