Haven't spent nearly as much as some of the Jeepies...good set of tires, different springs, rear diff has an ARB...no airlift required for this Jeep Recovery Vehicle. Maybe there's 4500 in the whole truck. But like most of the Jeep guys I know, they are only open to their rides, too bad their egos are as big as some of their tires.

That's a perfectly adequate 4x4 for not much expense. I'm sure you have a lot of fun with it. It isn't, however, really remarkable by any measure. I don't think it can compete with this, a rather typical JK set up for serious off road playing. However, to back up your argument, this rig probably carries a $45k investment, with a $32k vehicle price and the balance in upgrades. It had better be spectacular off road...

My CJ-5 was ridiculous in its ability to go virtually anywhere I dared to take it. That Jeep had less than $6,000 invested. My YJ Wrangler had a very mild lift, just to clear the bigger tires I wanted for beach use. My JK Wrangler, when fitted with the 33" M/Ts, has just shy of 11" of ground clearance. 10.3" with the 32" Goodyears.
That said, the latest Wranglers are the most capable ever. Even a well optioned base model has astounding capability. A few simple upgrades are all they need. Order the Trac-Lok LSD. Combining the Trac-Lok with the Brake Lock Differentials and several traction control algorithms, it is extremely capable right off the showroom floor.
I don't envision lifting my JK. It doesn't need it for what I use it for. The 33" tires I invested in for trail runs have just enough clearance at full articulation and steering angle (but they only get limited use). I've added what I consider adequate armor. Rock rails, front end/steering gear skid plate, evap canister skid plate and stronger differential covers for those hidden boulders. I bought a set of sway-bar quick disconnects, but haven't installed them yet. Other mods are driver's side mirror relocation (to keep a sideview mirror with the doors off), K&N high flow air filter, passenger grab handles, custom recovery kit, compressor, trauma kit, fire bottle and so on.
Here's my JK hasn't been upgraded for extreme wheeling. It never will be. My interest in that peaked 20 years ago with my CJ-5. Still, my JK is very capable... Especially in snow. My brother's heavily modded 2005 Rubicon TJ had trouble with some steep snow covered hills that my nearly stock JK went up with ease. The marvel of modern technology at work...
My regards,
Widewing