Thats the same way Blair Witch tricked so many people to go and waste thier money.
I remember when that came ot and everyone was touting how "scary" it was.
I remember when we rented it I said about half way through.
"Scary?? this is one of the stupidest effluff'n movies I've ever seen"
Ranks right up there with "Attack Of The Crab Monsters"
Only by comparison. Crab Monsters was slightly more believable