Shades of geforce 5800.... 
More like 5800 reloaded.
Funny though, the 5800 series at ATI is a full success...
What worries me most about Fermi are the temps. Note that most reviewers do not have their test system installed in a case - unlike the customer. But even in such an unrealistic and favoring situation the Fermis run very hot. 95 C is reached regularly in heavy gaming, and the GPU throttles power at 105 C. Now ad summer like ambient temperatures, and non Fermi certified case (yeah, there are Fermi certified cases - apparently for good reason) with a less that optimal airflow, and you have a card that hits its limiter all the time - or worse.
A German review site did indeed broke a Fermi during testing, and another almost, simply by running Folding@home. There was a bug in the fan control software, which prevented that the fan spool up properly. The results were 112 C GPU temp and the screen went black, but the card was still crunching and and heating up. Probably only the quick manual reset the editor did save that card. And this was a GTX470, which runs a bit cooler than the 480.
Fermi is a mess.